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Salsa Jeans
Salsa Jeans
Goals
Increase ad spend on Google Shopping campaigns and less on Search Brand Keywords.
Increase new engaged traffic and new clients with Google Shopping campaigns.
Results
This Shopping breakdown had immediately impact on the performance and in the overall results. After 6 months the results were already impressive and the budget to invest in Google Shopping campaigns increased +183% YoY.
Action
We worked on the product feed in Google Merchant Center and through custom labels we did a break down of it in: Product Categories, High/Low Season and High/Low margin products.
With the breakdown of the feed we created separated campaigns for product categories and as well for the products with high and less margin depending on the season of the year. This gave us more power to manage the spend and the Target Roas by this conditions. Additionally, we implemented scripts to have more information about product rentability.
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Results
This Shopping breakdown had immediately impact on the performance and in the overall results. After 6 months the results were already impressive and the budget to invest in Google Shopping campaigns increased +183% YoY.
After 6 months Google Shopping budget increased +183% YoY!
Working with WhiteKube was great for Salsa Jeans. The team helped us overcome the challenge of growing online without relying so much on the brand's keywords, designing a Shopping ads strategy focused on prospecting and conversion. We continue to use this successful approach, which has brought consistent results and transformed our digital presence in Portugal.
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